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time.com

Decoding Menus Can Help You Slim Down.

Diners beware-the items in flashy fonts and bolded lettering are not always the best choice for your health. A new study released this month shows that the dishes we order at restaurants have less to do with our preferences and more to do with a menu's description and design.

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Dr. Sears Comments:

Dr. Barry Sears

I thought good copywriting was the foundation of selling anything, including restaurant meals. Maybe that’s why Denny’s and McDonald’s use great pictures instead of descriptive words.

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