Dr. Barry Sears Dr. Sears Comments:

Such a strategy will not cut down on a hedonistic response.  Frankly, water is boring and adding sugar to it increases the dopamine response from drinking the sugary beverage.  Remember that Coca-Cola was originally a combination of sugar and cocaine (that also activates dopamine in the brain).  Dopamine in the brain is a powerful hormone to try to ignore.

Healthy Diet: Trading A Sugary Beverage For Water Can Cut Down Obesity

Swapping a sugary beverage for water can reduce daily calorie intake and the prevalence of obesity in those who drink sugary beverages, according to the results of a new study. The study involved modeling an exchange from consuming an 8-ounce serving of a sugary beverage to consuming an 8-ounce serving of water.