Dr. Barry Sears Dr. Sears Comments:

You have to make obesity treatment actually pay off at the corporate level.  I would suggest taking a company’s obese diabetic patients and giving them free food that follows the Joslin Diabetes dietary guidelines (virtually identical to the Zone Diet).  Then you get an approximate 14:1 return on investment.  The less metabolically compromised the employee, the lower the return on investment.  The worst economic choice is to build a corporate gym as the lean employees will be the primary ones using it.