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The Maturing Omega-3 Segment

lt;p>Innovations have taken the fledgling omega-3 segment from simple flax and fish oil supplements to a maturing market filled with new sustainable vegetarian and animal sources, high-quality condition-specific formulations and a range of new product applications to help consumers enjoy their omega-3 consumption and improve intake of key fatty acids, including DHA and EPA.</p>

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Dr. Sears Comments:

Dr. Barry Sears

The reason the segment is maturing is a lack of knowledge by the consumer.  Consumers think that all fish oil is the same, and you don’t need very much.  The facts are that most fish oils are rich in PCBs and you need high levels of refined fish oil (i.e., very low in PCBs) to make a difference.  If you take a placebo dose of fish oil, you will get placebo effects.  If you get placebo effects, then you stop taking fish oil.



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