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How Diet-Pill Ads Fuel Obesity

Just viewing a promotion for a quick-fix weight-loss drug was enough to make people eat worse, a new study found. Study author Lisa Bolton, a marketing professor at Penn State, characterized the findings as a "boomerang effect," a psychological phenomenon in which efforts to persuade people one way actually push them in the opposite direction-in this case, a message about losing weight actually nudged them towards actions that made them more likely to gain it.

Read the article on The Atlantic

Dr. Sears Comments:

Dr. Barry Sears

Diet pills are a new form of “moral hazard” for weight loss. It reminds me of my old high school basketball coach who used to have Metrecal (the for-runner for Slim Fast) for lunch so he could also have his chocolate cake with it.



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