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How Diet-Pill Ads Fuel Obesity

Afterwards, the participants were told they would be taking part in a taste test for a new snack product; half read marketing materials that described it as "delicious yet guilt-free," while the other half believed they were getting a "rich, sinful" (and high-fat) treat.

Read the article on The Atlantic

Dr. Sears Comments:

Dr. Barry Sears

Diet pills are a new form of “moral hazard” for weight loss. It reminds me of my old high school basketball coach who used to have Metrecal (the for-runner for Slim Fast) for lunch so he could also have his chocolate cake with it.



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