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How Facebook Sold You Krill Oil.

Finally, with some exasperation, Mr. Rodrigues - the marketing director for vitamins, minerals and supplements at Reckitt Benckiser, the company that owns MegaRed - blurted out what he'd been thinking. For that kind of broad blitz, he said, "I can go to television at a quarter the price."

Read the article on Nytimes

Dr. Sears Comments:

Dr. Barry Sears

Actually, Facebook does a pretty poor job of selling krill oil or any product, according to research. This is because Facebook is still using a friend’s portal, and friends feel tacky acting as pitchmen to their friends. This doesn’t stop the high-powered sales presentations from being pushed onto marketers as the ultimate in¬†advertising.

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