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www.nytimes.com

How Facebook Sold You Krill Oil.

Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and Facebook strategists had gathered in airy conference rooms and around cafeteria tables in Facebook's Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.

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Dr. Sears Comments:

Dr. Barry Sears

Actually, Facebook does a pretty poor job of selling krill oil or any product, according to research. This is because Facebook is still using a friend’s portal, and friends feel tacky acting as pitchmen to their friends. This doesn’t stop the high-powered sales presentations from being pushed onto marketers as the ultimate in¬†advertising.

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